How do you go about trying to change the world? For London native, William Adoasi, it's by selling a watch at a time. No longer fulfilled by his City job, he set up a business holding a deeper purpose. Thus, with his desire for luxury watches and a passion for change in Africa, he founded Vitae London, a company backed by Richard Branson (who he can cheekily class as a ‘friend’ and mentor) and endorsed by a range of celebs worldwide. Here, William shares more about his entrepreneurial journey, the impact his brand is having on South African school children and the secret to running a successful company. William’s unassuming demeanor, cool, calm and collaborative approach means that he has an abundance of wisdom to share. He represents true leadership as he embodies integrity and humility.